Fool.com: Coke's New Twist
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Coca-Cola looks to shake up the juice market with an appeal to people who crave health. Reuters reported Friday that the company, well-known for its non-nutritious carbonated drinks, plans to launch a cholesterol-lowering orange juice under its Minute Maid label.
The juice will appeal to those interested in lowering their cholesterol and associated heart risk. That much is obvious in the name, Minute Maid Premium Heart Wise. While this is a new twist, it's not a new theme.
The link address is: http://www.fool.com/News/mft/2003/mft03102704.htm
