MSNBC: Low carb the new name in beer game
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Miller Lite is hammering the low-carb message because a 12-ounce can has just over three carbs, which is less than Coors Light, half of Bud Light, and well below the king — Budweiser.
Miller Lite’s approach is helping win market share back from Bud Light, which dominates the category with roughly 60 percent of sales.
The link address is: http://www.msnbc.com/news/985395.asp?0sl=-21
