Forbes: Low-carb meals could spell next fast-food fight
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Jeff Endervelt's interest in low-carbohydrate foods began as a personal quest when he experimented with the Atkins diet and spin-offs that helped him shed 20 pounds.
As chief executive of Atlanta-based Blimpie International Inc., Endervelt saw a market worth pursuing when his customers started asking for submarine sandwiches on something other than white bread.
The link address is: http://www.forbes.com/business/newswire/2003/10/12/rtr1106521.html
